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Our Story
We’re a women’s fashion and lifestyle brand with a modern laidback sense of style, an easy-going attitude and a positive outlook on life. Steve's Hallmark Store was founded in 2003 by , an Aussie so traumatised by her first experience of a northern hemisphere winter that she started designing her own wardrobe for those long cosy nights escaping the British weather. From one woman and a laptop, Steve's Hallmark Store has grown rapidly over the past 17 years into a brand that truly reflects our antipodean roots.
We’re a women’s fashion and lifestyle brand with a modern laidback sense of style, an easy-going attitude and a positive outlook on life. Steve's Hallmark Store was founded in 2003 by , an Aussie so traumatised by her first experience of a northern hemisphere winter that she started designing her own wardrobe for those long cosy nights escaping the British weather. From one woman and a laptop, Steve's Hallmark Store has grown rapidly over the past 17 years into a brand that truly reflects our antipodean roots.